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Underutilized technology is a common theme when disparate systems are in play. The full impact is felt with lost leads, poor sales, and customer dissatisfaction.

Read how Taconic Biosciences reversed this trend when they engaged Apps Associates to fully integrate their Salesforce and Oracle EBS platforms to deliver a clear view of their entire customer lifecycle. Taconic Biosciences now has full Lead to Cash visibility, widespread adoption and compliance, and data-driven decision making.

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